The truth about authenticitySocial media makes us withhold self-exploration in favour of self-expressionJan 27, 2024Jan 27, 2024
Can work make us happy?How our discontent with work is a disillusionment with our faith.May 12, 2023May 12, 2023
The Melting Pot of Cultures Across Decades: How GenZ is Bending TimeDigital natives are time-traveling for self-exploration and comfort.Mar 29, 20231Mar 29, 20231
Why brand purpose is gaining popularity among D2C brandsPurpose helped brands of the previous generation stand out by taking a stand. It’s helping D2C brands today a little differently.Jan 25, 2022Jan 25, 2022
How Advertisers Can Cater to Pandemic-fuelled Consumer NeedsConsumer attitudes and behaviour might have been irrevocably shaped by the pandemic, and advertising will need to address themApr 21, 2021Apr 21, 2021
Nostalgia as NegotiationIn a changing world of technological innovation, nostalgia is a powerful tool for navigating the contemporary experienceDec 2, 2018Dec 2, 2018
Women, work and self worthIn the movie ‘Lipstick under my Burkha’, Konkona Sen Sharma’s character lives a secret life working as a salesperson. She is so good at her…Oct 7, 20172Oct 7, 20172
Ideal meets OtherStories that have been passed on through the ages have been bearers of a set of values. They have defined what is good, and what is Ideal…May 14, 2017May 14, 2017
How Social Media Is Shaping Our Society.Marshall Mc Luhan had proposed the radical idea that the type of medium a society uses determines the structure of the society itself and…May 13, 2017May 13, 2017
