Neha KulkarniThe truth about authenticitySocial media makes us withhold self-exploration in favour of self-expression3 min read·Jan 27, 2024----
Neha KulkarniCan work make us happy?How our discontent with work is a disillusionment with our faith.3 min read·May 12, 2023----
Neha KulkarniThe Melting Pot of Cultures Across Decades: How GenZ is Bending TimeDigital natives are time-traveling for self-exploration and comfort.3 min read·Mar 29, 2023--1--1
Neha KulkarniWhy brand purpose is gaining popularity among D2C brandsPurpose helped brands of the previous generation stand out by taking a stand. It’s helping D2C brands today a little differently.3 min read·Jan 25, 2022----
Neha KulkarniHow Advertisers Can Cater to Pandemic-fuelled Consumer NeedsConsumer attitudes and behaviour might have been irrevocably shaped by the pandemic, and advertising will need to address them4 min read·Apr 21, 2021----
Neha KulkarniNostalgia as NegotiationIn a changing world of technological innovation, nostalgia is a powerful tool for navigating the contemporary experience4 min read·Dec 2, 2018----
Neha KulkarniWomen, work and self worthIn the movie ‘Lipstick under my Burkha’, Konkona Sen Sharma’s character lives a secret life working as a salesperson. She is so good at her…5 min read·Oct 7, 2017--2--2
Neha KulkarniIdeal meets OtherStories that have been passed on through the ages have been bearers of a set of values. They have defined what is good, and what is Ideal…5 min read·May 14, 2017----
Neha KulkarniHow Social Media Is Shaping Our Society.Marshall Mc Luhan had proposed the radical idea that the type of medium a society uses determines the structure of the society itself and…5 min read·May 13, 2017----